Article | 5 minutes read
How Gambling`s Image Fuels Addiction
Once seen as a shady backroom vice, gambling has undergone a glossy transformation, especially online. Nowadays, gambling is marketed the same way as lifestyle brands and fashion houses. Gambling companies even sponsor famous sports teams and personalities.
Where gambling was once taboo, it has now entered the mainstream – often promoted as entertainment embraced by pop culture. Therein also lies the problem: gambling has become normal.
According to the World Health Organization (WHO), roughly 1.2% of the adult population may have a problem with gambling. Other studies suggest a much higher rate.
To tackle gambling addiction, our CEO, Dr. Andreas Ditsche, recently interviewed behavioral expert Professor Dr. Mark Griffiths. The above video is a snippet from the interview, where Professor Griffiths explains how gambling has been normalized.
“Historically, it was a sin, then it became a vice, and now it’s a socially acceptable activity to do.”
Professor Mark Griffiths discusses gambling addiction.
To get the full picture of how and why gambling addiction has become one of the hottest topics in the industry, watch the full video, Gambling Addiction Explained: How Triggers, Tools & Psychology Interact, now on the iGamingCare YouTube Channel.
Dr. Ditsche and Professor Griffiths discuss how gamblers develop addiction and how gambling companies have a responsibility to protect customers. They also talk about the effects gambling ads can have on problem gamblers, how players can take advantage of self-assessment tests, and what can be done to reduce harm.
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